Bambou Medias recommends outdoor advertising…
It is often said that display advertising is the oldest media in the world. But it’s also one that is constantly renewing itself. It is the mass media of choice because your customers have never been so ” nomads”.
The Billboards reach the entire population, it gives you almost complete coverage of the country (France or Belgium). Real mass media, it gives fullness to any campaign. It is a media which reaches the mobile populations, it assists them in their journeys.
Different formats, different furnitures: 12m², 8m², 4m².
This mass media guaranteed effective geographic targeting of urban centers but also rurban areas.
Street furniture is considered the showcase for brands, ideally located in the path of hyper-mobile for brands, this way of advertising is generally recommended to touch the heart of the city.
The transportation (subway + bus) display alone accounts for over 40% of the exposure time to the display in the Paris suburbs. The bus will covers more than 90% of the population, with a repeat 24 to 48 in a week. Advertising pressure is higher.
The display station: a captive and attentive audience. The Fréquentants station are 75% of travelers. Their time spent in the station is 28 minutes. For vacationers, it is even … 46 minutes. These travelers, well represented among those under 50 years, CSP and CSP + + + assets, including using the train to “switch” between home and work.
The malls display: a changing world. Shopping centers are not places where you just go for necessity, it is now true poles of life and leisure. 86% of people enjoy malls to stroll and shop, there are all the popular brands … this is a major vector of the latest trends. Whatever the time of year, the audience is waiting for you. The advertising impact is strong, the exposure time of the advertising is exceptional: 80% of shoppers reported spending more than an hour in the mall.