Bambou Media offers radio …
We listen to the radio while driving, tinkering, working, doing the kitchen. The listener is thus difficult to reach, radio advertising has sought to interfere in differentiating sounds. The radio message must break with its context, to distinguish. Finally, the power of suggestion from the Radio is important, even in the absence of images.
More than 8 out of 10 French listen to the radio daily, especially in the morning between 6:00 ET 9:00 (2/3 of the total audience). The benefits of the new radio are especially mobile phones without internet forget modes.
The brackets are divided into three types: general (Europe 1, RTL, RMC), musical (NRJ, Nostalgie, Europe 2, Fun, Twitter) and thematic (France Info). Note that the three radio Europe 1, RTL and NRJ receive nearly 2/3 of the advertising investment.
The radio medium has regional and local characteristics, taking into account the socio-demographic structure of the population. The radios profiles are differing greatly. For example, RTL is played by active women under 50 years, workers in the North and East. In contrast, France Inter attracts more men, more than 60 years, the top executives in the West and Southwest. In the musical, some stations have clear positions: Nostalgia is the opposite of Fun Radio. As well as the magazines, or the channels, the radio media offers strong affinity to certain target levels.